Partnering with Carbonatrix

The Launch Blueprint

Thoroughly enjoyed our chat and haven't stopped thinking about the sensory experience of Carbonatrix—the sound, the fizz, the "magic moment" when you break the seal.

You've captured lightning in a bottle.
(or, in this case, a blueberry or other fruit)

After our conversation, I did a deep dive, and I'm so convinced of this product's potential that I'm not going to send you a simple quote for a video. A video is a tactic. Your ambition requires a strategy.

I've outlined a blueprint for how we can architect a Kickstarter campaign that doesn't just get you funded but creates a new category. This is how we turn Carbonatrix from a cool gadget into a movement.

Solving the 3 Critical Questions

Before we even talk about cameras and lights, we need to solve for three critical questions that will make or break this launch:

1

The "Connection" Question (The Risk)

The Challenge: Your biggest strength—compatibility—is also your biggest risk. SodaStream has different connectors (blue screw-in vs. pink Terra). Backers might get confused.

The Fix: We must visually prove compatibility in the first 7 seconds. We need to build immediate trust so backers feel confident, not confused.

2

The "Ingredient" Question (The Story)

The Challenge:"High Potency CO2" sounds great, but savvy backers might call it snake oil. The story isn't about better gas; it's about a better experience.

The Fix: Position your CO2 as the "chef-grade" ingredient. This shifts the conversation from a commodity to a craft.

3

The "First Believer" Question (The Target)

The Challenge: Trying to speak to everyone (Parents, Hosts, Foodies) means connecting with no one. We need to be a spear tip, not a baseball bat.

The Fix: Pick one audience and win them decisively. Everyone else will be pulled in by the momentum.

Who is our Spear Tip?

The Dinner Party Host

Looking for a VITAMIN

"Nice-to-have" to impress friends. Cool, but not urgent.

VS
The "Healthy Fun" Parent

Looking for a PAINKILLER

They have daily pain: picky eaters, sugar guilt, dinner battles. Carbonatrix is the magic wand that solves this. Kickstarter is fueled by urgency.

This doesn't mean we alienate the hosts. We sequence them. We win the parents first, creating a wave of social proof. The hosts' curiosity will be our second wave.

The Strategic Narrative

"Eat Your Bubbles"

We're not selling a carbonator; we're selling a new food experience. We're democratizing a "chef's trick" and turning fruit into healthy candy. The entire campaign will be built on this simple, powerful idea.

Visual Solution: The Enrollment Package

These aren't just "assets"; they are tools to enroll your first 1,000 backers.

Tier 1

The Sizzle & The Solution
  • The Kickstarter Hero Film (2-3 mins): Sensory storytelling focused on the parent/child journey. ASMR-quality audio and macro visuals.
  • The "Proof" Gifs: Looping clips showing Carbonatrix connecting flawlessly to BOTH SodaStream models. Destroys the compatibility objection.
  • Hero Product Photography: Magazine-quality photos of the device and "fizzy fruit."

Tier 2

The Story & The Movement

Includes everything in Tier 1, plus:

  • The Founder's Story (60-sec social cut): The "crazy rabbit hole" you went down. People back passionate founders.
  • Target Audience Vignettes (3 x 30-sec ads): Targeted directly at the "Healthy Parent," showing the before-and-after of snack time.
  • Full Kickstarter Page Asset Library: Lifestyle photos, infographics, and a dedicated "For the Creative Host" section.

Tier 3

The Launch System

Includes everything in Tiers 1 & 2, plus:

  • Full Campaign Launch Strategy: Scripting the campaign from pre-launch emails to post-launch updates.
  • Architecting the entire backer experience.

My recommendation is we start with Tier 2.

It gives us the strategic depth to not just fund the project, but to build the foundation of the Carbonatrix brand.

Investment Options

I see two ways we can structure our engagement.

Path #1: The Client Path

The Standard Engagement

Traditional and straightforward. You get world-class creative, we deliver assets. Low-risk.

Tier 1 Investment $7,500
Tier 2 Investment $12,500
Tier 3 Investment $17,500

Terms: 50% to commence, 50% on final delivery.

SHARED VICTORY

Path #2: The Partner Path

I'm betting on Carbonatrix.

We lower the upfront barrier, and share in the upside we create together. I want to be a partner in your success.

Tier 1: Sizzle & Solution
Upfront: $3,000
  • Funded ($50k-$99k): +$6,500
  • Doubled ($100k-$149k): +$9,500
  • Tripled ($150k+): +$14,500
Tier 2: Story & Movement (Recommended)
Upfront: $5,000
  • Funded ($50k-$99k): +$10,000
  • Doubled ($100k-$149k): +$15,000
  • Tripled ($150k+): +$20,000
Tier 3: Launch System
Upfront: $7,500
  • Funded ($50k-$99k): +$12,500
  • Doubled ($100k-$149k): +$20,000
  • Tripled ($150k+): +$27,500

We win when you win. It's that simple.

Let's Build.

I'm ready when you are.