A proposal from Pixel Light Creative Group · October 2026
Monthly Content Partnership
Prepared for Dr. Christine Schaffner, ND · Coherence Medicine
01 · The Opportunity
The Opportunity
Dr. Christine has built something rare: a fully articulated brand — Coherence Medicine, a clear visual identity, a defined voice, messaging pillars that connect mold illness, Lyme, and root-cause healing to a bigger philosophy of coherence. That’s the hard part, and it’s done.
What hasn’t caught up is the visual proof of it. Right now, the content representing her across web and social is a mix of two studio portraits, podcast thumbnails, and webcam-quality video. For a thought leader whose consults run $700/hour, whose podcast already carries real authority, that gap between the brand on paper and the brand on camera is the single biggest thing standing between where she is and where this positioning can take her.
That gap is what this proposal closes.
02 · The Work
What a Monthly Shoot Day Delivers
One 5–6 hour shoot day, once a month, built around six content blocks:
Direct-to-camera thought-leadership clips
Educational, short-form, platform-ready.
Dr. Christine’s story
The founder narrative behind Coherence Medicine.
Behind the scenes
Teaching, working, reading, walking — the lifestyle texture that makes a thought leader feel real.
Patient interaction B-roll
With releases in place.
Product-in-use footage
Her recommended protocols, shot cleanly enough to support both the live site and the unlaunched one.
A still-photography pass
Website and marketing images, lifestyle poses, behind-the-scenes stills, teaching moments.
All raw footage and stills handed off for her team to edit and repurpose across Instagram, Facebook, the website, email, and — eventually — YouTube.
03 · The Principle
Why This Approach
This isn’t “point a camera at Dr. Christine for six hours.” It’s built around the same principle her own brand guide is built on — coherence. Every piece of content, whether it’s a 15-second Reel or a hero image on the unlaunched product site, needs to carry the same visual language and the same storytelling clarity that her writing and her brand identity already have.
Remarkable content isn’t just well-lit — it’s clear on its purpose.
Every shot earns its place by moving someone, or by being good enough to simply want to watch.
04 · The Investment
The Investment
This is where we build Dr. Christine’s shot list, dial in her on-camera voice and pacing, and establish the working rhythm between my team and hers — before anyone commits to the long haul. You get the full content package from day one; we get the chance to prove the fit is real.
Once the system is proven out, the monthly shoot day becomes the standing rhythm: the same six content blocks, the same handoff, every month.
As content needs grow — more SKUs launching on the new site, more patient-story content, a second shoot day in a given month — the retainer grows with the scope of work, not with speculation. We’ll always be clear and specific about what’s driving any change in scope or price.
05 · Before We Roll
Open Items Before Shoot One
- Shoot location (Boise office, home, or studio)
- Speaking notes, so Dr. Christine’s talking points are dialed in before camera rolls
- Patient release process for any patient-facing B-roll
- Number of SKUs ready for the unlaunched product site
- A fixed recurring day each month, and a target date for shoot one
Next Step
Ready when you are.
Reply to Mark to confirm the calibration month, and we’ll lock the date for shoot one.
Mark VanderSys
Pixel Light Creative Group · Boise, Idaho
Illuminating Stories — Inspiring Connections