We help inspiring Boise brands deepen audience connections through strategic visual  storytelling that drives meaningful engagement

Brands whose efforts we've boosted through Storytelling

Hello!


I'm Mark, the founder of Pixel Light with over 35 years of creative expertise, and I believe in the power of story and love helping inspiring Boise-based brands reach more people.


With today's digital landscape becoming increasingly crowded and costly, many businesses struggle to break through—something I understand firsthand as a business owner myself. I want to help you connect with more people, but do it in a way that's authentic to who you really are.


In this era of AI-generated content and algorithm-driven marketing, it's all too easy to lose your distinctive voice and simply add to the noise that nobody notices.

We help you break through using our Brand Breakthrough Method, a science-backed 4-step process, truly getting to know you so you're proud of what we create together and how you build lasting connections with your customers.


Using Our Brand Breakthrough Method

Proven Science Backed 4-Step Process We Use to Drive Results for Your Brand


Strategic Story Discovery

During your complimentary discovery call, we begin by deeply understanding who you are, what makes your business truly different, and the challenges you're facing. This isn't just a casual conversation—it's a strategic exploration to uncover your authentic brand story and determine exactly how we can transform it into measurable results you'll be proud to share.

Keywords for Brand Alignment

We create five guiding keywords that serve as the North Star for your entire story. These keywords ensure everything from visuals to messaging remains focused on what makes your brand unique and the specific results you need to achieve. This strategic alignment is what transforms beautiful content into business-driving assets.



Character: Your Brand's Emotional Core

We identify the most compelling characters within your brand story who will create authentic connections with your audience. By focusing on their uniqueness and genuine motivations, we transform standard testimonials into powerful narratives that resonate deeply and inspire action. This character-driven approach makes your story unforgettable.


Storyboard Your Brand's Visual Journey

We create a visual blueprint that transforms your brand story into a compelling journey from first impression to lasting impact. Our storyboarding process ensures every element builds emotional connection while guiding viewers toward meaningful action—resulting in content that not only looks professional but consistently delivers results.


Strategic Storytelling
How Our Films Drive Real Business Results

Artisan Value Story:
The Craft Behind the Glass
We designed this to showcase the artistry behind Jen's handmade glass sculptures and her unique creative process. Jen is using it to elevate her brand in the luxury market, commanding premium pricing while creating deeper connections with collectors who value artistic authenticity.
Volunteer Impact Story:
The Heart of Ronald McDonald House

We designed this to showcase the profound human impact of volunteers through one family's emotional journey. Ronald McDonald House is using it to inspire new volunteer engagement while strengthening donor connections to their mission of supporting families during medical crises.

Rebel Winemaker:
Breaking the Rules with Purpose

We designed this to showcase Jed's authentic, rebellious approach to winemaking that challenges industry conventions. Split Rail is using it to differentiate their brand in a crowded market, connecting with customers who appreciate wine without pretension while reinforcing their identity as innovative, passionate craftspeople.

Schedule a Call

Schedule a complementary call to see if our Brand Breakthrough Method can elevate your story and drive results you are looking for.

"Pixel Light's professional team and industry-leading skills have elevated our brand to compete with the biggest players. Their content is stunning and engaging across all formats."


Ramon Boone

Leading Edge Health

"Pixel Light creates videos that captivate audiences and inspire action. There is no better storyteller to help drive engagement and advance our mission."


Nancee Bakken

Executive Director, Ronald McDonald House Charities


"Mark is a rare combination of skilled and generous. He enhances our vision with his expertise and amazing people skills. There's no better partner for our needs."



Kelci Lucier

Boise State University